While the food market in Japan has not shown good prospects for a significant increase in demand, the demand for Japanese food as well as agriculture, fishery, and other food products has been steadily increasing overseas, especially in Asian markets, which have been enjoying rapid economic growth.

　To create or expand overseas sales routes for Japanese agriculture, fishery, and other food products, it is necessary to address various issues such as the establishment of added-value that exceeds prices, improvement of supply capacity through cooperation among broad-ranging industries, and the establishment of reliable partnerships.

　The Great Okinawa Trade Fair is held not only to promote Okinawa as a global logistics hub, but also to provide opportunities for successful business negotiations. At the same time, we use this trade fair to hear directly from buyers about their needs, provide opportunities to solve problems in importing and acquire beneficial hints for new business chances to respond to the expectations of suppliers motivated to expand their import business.

　e are all looking forward to the participation of many buyers and suppliers at the 2014 Great Okinawa Trade Fair.

　If you are interested in participating in this trade fair, please read the Participation Guidelines and submit an application.

Click here to see the results of the 2013 Pre-Trade Fair