About The Great Okinawa Trade Fair
What is The Great Okinawa Trade Fair
The Great Okinawa Trade Fair is held to promote Okinawa as a global logistics hub, contributing to the expansion of overseas sales routes for specialty products from throughout Japan.
Making the best of this opportunity to bring individuals in agriculture, forestry, and fisheries, and food product suppliers throughout Japan, and buyers from home and abroad together in the global logistics hub and taking full advantage of Okinawa's great location in the heart of East Asia, we will provide outstanding opportunities for international food business discussions with support from all of Okinawa, and promote imports of agriculture, fishery and other food products
of Japan.
We are holding one of the largest trade fairs in Japan with the participation of many overseas buyers for business negotiations based on appointments made in advance, which makes it possible for us to provide better opportunities than other trade fairs can. While seeking branding strategies, we provide buyers and suppliers the opportunity to see the benefits of Okinawa as a business and trade base, aiming to establish our position as a global base for business negotiations.
The 2014 Great Okinawa Trade Fair highlights Okinawa as a trade base in Asia and a bridge for world trade (bankoku shinryo) as we expand further for Japan and Asia.
Event Schedule
- Meeting Format
- Online Business Meetings
- On-site Business Meetings
- Dates
- August 3 (Mon) – December 18 (Fri), 2026
9:00–17:00 (JST) - November 26 (Thu) – November 27 (Fri), 2026
9:15–17:00 (JST)
- Venue
- Conducted online via web conferencing systems
*No physical venue is provided. - Okinawa Suntory Arena
- Details
- • International Food Business Meetings
• One-on-One Business Meetings
• Free Business Meetings - • International Food Business Meetings
• One-on-One Business Meetings
• Advance Matching via Web System
• Dedicated Free Business Meeting Sessions
- Scale
- Suppliers: 230 companies
Buyers: 230 companies
- Application Period
- April 20 (Mon) – July 17 (Fri), 2026
- Participation Fee
- Please refer to the brochures below.
- Key Features
-
• One of Japan's largest international food trade fairs, bringing together regional specialty products from across the country
• Efficient and results-driven business opportunities through advance matching, pre-event training sessions, and post-event follow-up support
• Conduct meetings in Japanese with complimentary interpreters provided for overseas buyers
- The 14th Great Okinawa Trade Fair 2026 Application Documents
- 3. Buyer Application Guidelines 4. Buyer Recruitment Brochure
- On-site Business Meeting Schedule
-
Day 1 – Nov. 26 (Thu)
Opening Ceremony
Individual Business Meetings (4 sessions)
Free Business Meetings
Individual Business Meetings (4 sessions)Day 2 – Nov. 27 (Fri)
Individual Business Meetings (4 sessions)
Free Business Meetings
Individual Business Meetings (3 sessions)
Appealing features of Okinawa Prefecture
The Subtropical and Marine Climate of Okinawa
Okinawa, with its subtropical and marine climate, is blessed with a rich natural environment, unique culture and history, and captivating tourism and resort resources, making it the largest marine resort area in Japan, attracting many tourists from Japan and around the world. During the Ryukyu Kingdom era, it thrived through transit trade with East Asia through its geographical location.
Today, large numbers of tourists, not only from Japan, but also from around the world visit Okinawa in search or relaxation and comfort.
